TV Sports Broadcast Graphics

Sports broadcast graphics are every visual element that appears during a live sports broadcast or stream, from the score bug and team lineups to live statistics, AR overlays and sponsor elements. OnAir-Graphics designs these television broadcast graphics, connects them to official data sources and operates them live, on site or remotely.

For broadcasters, professional graphics services are essential. In major productions such as UEFA Champions League, DTM or international E-Sports shows, every second counts. Viewers expect precise data, seamless integration and flawless execution. OnAir-Graphics ensures that live graphics work reliably under all conditions – with experienced operators, robust Vizrt workflows and complete on-site support. We always provide a free initial consultation to evaluate your project requirements.

How Broadcasters Use Sports Graphics

In major productions such as the UEFA Champions League, DTM or international esports shows, every second counts. Our graphics systems are connected to official data sources such as scoreboards, timing providers or statistics interfaces, so scores, race times and player data update automatically and appear on screen instantly.

Automation handles continuous updates like score and clock, while our operators trigger animations for goals, substitutions or highlights in sync with the editorial flow. For the score bug, the most important element on screen, we build redundant data connections and keep a manual override ready at all times.

Complete Broadcast Graphics Packages for Sports

A broadcast graphics package is the full set of on-air elements for one format: opener, score bug, lower thirds, lineup and statistics screens, result boards and sponsor frames, all built in your brand design. We deliver the package as templates in Vizrt or Unreal Engine, so every element behaves the same way across an entire season.

The same package can be reused for recurring shows and scaled from a single-match stream to an international world feed. We adapt it to new sponsors, new competitions or a redesign without rebuilding the system from scratch.

Get in Touch!

Are you planning a TV production, sports event, or corporate show and looking for professional broadcast graphics support? Our team is ready to consult, design, and deliver tailored solutions for productions of any scale.

Football Broadcast Graphics

Football productions have their own requirements: lineups, formations, possession and shot data, substitutions and added time all have to appear within seconds of the event. We deliver football TV graphics for league, cup and international competitions, including UEFA Champions League coverage for DAZN and ServusTV.

Our Expertise in Sports Broadcast Graphics

Zweites Deutsches Fernsehen
Red Bull Media House
DAZN Streaming Logo
DFL Bundesliga, Erste Fussball Bundesliga, Zweite Fussball Bundesliga
Red Spider Networks Studio Bavaria Gelände Grünwald
Senderlogo BR, Bayerischer Rundfund
League of Legends, Valorant, Riot Games

From UEFA Champions League to boxing events in Saudi Arabia.

For more than 15 years, we have been delivering professional broadcast graphics for major international productions. From football and motorsport to boxing and esports, we operate live on site and ensure precise, reliable and visually consistent graphics throughout every event.

We support some of the world’s most prestigious sports broadcasts — including UEFA Champions League, DTM, Riyadh Season and Riot Games’ international League of Legends productions.

These events trust us because we combine technical expertise, real-time data integration and flawless operator performance in fast-paced live environments. Selected projects are documented in our case studies.

UEFA Champions League

Graphics production and technical support for DAZN and ServusTV for Europe’s biggest soccer competition – precise live implementation at the highest level for millions of viewers, ensuring seamless broadcasts, dynamic visuals, and real-time data accuracy.

DTM (German Touring Car Masters)

Timing graphics, race results and additional information elements for Germany’s most renowned motorsport series – technically perfect for an exciting and informative viewer experience, delivering real-time data, dynamic visuals, and seamless integration that keeps fans fully engaged throughout every race.

Riyadh Season

Since 2023, we have been supporting one of the world’s largest sporting events in Saudi Arabia with customized graphics systems. Here, some of the most prestigious and financially significant boxing and tennis events (Kings Slam) of recent years have been held – world-class events where we ensure reliable graphic presentation

 

Riot Games

Since 2015, we have been a reliable partner, delivering dynamic, real-time statistics and customised overlay graphics for the eSports production ‘League of Legends’, and providing professional visualisation of gameplay for an international audience. We visualise live game data feeds, statistics, match status, and tournament progress.

League of Legends

Since day one of LEC production in Berlin Adlershof, specifically since 2015, OnAir-Graphics has been an integral part of the League of Legends European Championship (LEC), acting as a reliable partner and graphics service provider. From the very beginning of the broadcast, we have been an active part of the production team, contributing to the visual design of this high-caliber esports event.

 

Why Choose OnAir-Graphics?

We are not a software vendor, we deliver the solution as a complete broadcast service.

Our Philosophy

We believe that high-quality TV sports graphics are not just a visual layer – they are an essential part of live storytelling. Every graphic we place on air must be precise, fast and seamlessly integrated into the production. Our philosophy is built on four core principles:

  • Reliability and continuity: Live sports broadcasts leave no room for error. We deliver consistent quality, no matter the scale of the event.
  • Elegance through simplicity: Complex data flows and real-time integrations are translated into intuitive, streamlined graphic solutions.
  • Passion for technical challenges: We love what others find difficult — from live data APIs to arena timing systems.
  • Creative joy as a quality factor: TV graphics should not only inform, they should enhance the emotion of the moment.

Benefits for Clients

Working with OnAir-Graphics means choosing a partner who combines operational excellence with creative precision. For TV sports graphics, clients benefit from:

  • Tailor-made real-time graphics: We design and operate graphics that match your brand, your sport and your production workflow – not the limitations of software. Whether you produce for television, streaming or your own channel — we adapt to your workflow.
  • Fast execution and flexible teams: Our compact structure allows instant decision-making and efficient coordination during live broadcasts.
  • Global experience since 2009: Proven in international sports productions including UEFA Champions League, LEC Esports, DTM and Riyadh Season.

Technical Expertise in Sports Graphics.

We specialize in operating real-time TV sports graphics in demanding live environments. Using industry-leading technologies such as Vizrt and Unreal Engine, we render dynamic graphics directly into the live signal — whether inside OB trucks, remote galleries or virtual studio setups. Every graphic element is triggered with frame accuracy and aligned with the director’s workflow.

We integrate live data sources such as scoreboard systems, timing providers, league databases or event-specific APIs. Scores, timings and statistics flow automatically into our graphics templates and appear instantly on air. This enables data-driven storytelling and ensures that viewers always receive up-to-date, relevant information. 

Thanks to our network of experienced operators and broadcast specialists, we can scale productions from single-match streams to international world-feed broadcasts. We collaborate closely with producers, technical directors and vision mixers to ensure that TV sports graphics appear at precisely the right moment every time. We also prepare reusable graphics assets that can be adapted for recurring shows.

Future of Sports Graphics

The next generation of sports broadcasting combines data-driven storytelling with AR and virtual studio environments. Automated workflows shorten reaction time, while cloud-based systems allow graphics teams to operate remotely from anywhere in the world. 

OnAir-Graphics is actively shaping this evolution – integrating new workflows, automation and real-time data visualization to elevate how live sports are experienced. These workflows work across any platform.

FAQ – TV Sports Graphics

TV sports graphics are visual elements such as score bugs, player statistics, timing information or augmented reality overlays that appear during live sports broadcasts. They provide real-time information and enhance the viewing experience.

We design graphic packages that align with the brand of the event or broadcaster. Using Vizrt and Unreal Engine, we build dynamic templates that allow real-time data to be displayed instantly during the live broadcast.

We connect our graphics systems to official data sources such as scoreboard systems, timing providers or APIs from data companies. Scores, statistics and timing information update automatically and are sent directly into the live broadcast.

The score bug is the small, persistent score overlay shown throughout a match. It displays essential information such as score and game clock without interrupting the viewing experience.

Typically, broadcast graphics are divided into four main categories: informational (titles, lower thirds), statistical (scoreboards, results), promotional (logos, bugs, bumpers), and immersive (AR/VR, virtual sets).

Common elements include score bugs, lower thirds, lineup graphics, analysis graphics, AR overlays and on-venue graphics displayed on arena screens or LED systems.

Yes. We integrate AR graphics to display player statistics, tactical analysis or sponsor elements directly on the field or studio floor when required by the production.

We do both. We design, implement and operate the graphics live during the show. Our operators work directly with producers and directors to trigger every graphic at the exact right moment.

A broadcast graphics package is the complete set of graphic elements for a format, including opener, score bug, lower thirds, lineup and statistics screens, result boards and sponsor frames. It is built once in the brand design of the production and then reused across the season.